Inspiration 

My inspiration for my animation is films such as 'Wallace and Gromit' .From looking at youtube clips this film gave me the idea for using clay animation characters as i feel the texture of this will make it easy to move the characters for each photo to create a smooth transition.The song choice that i decided on came from when i was looking on youtube it came up with the 'Halem shake' i feel this song will be extremely appropriate for my animation because this song has had millions of views worldwide so will easily attract the audiences attention for the positive reasons.

This is a clip which inspired me for my animation.It is a short clip from Wallace and Gromit:

http://www.youtube.com/watch?v=o5QCixbeSTU

This is my chosen song choice which inspired me for my animation video.

http://www.youtube.com/watch?v=qV0LHCHf-pE

The way in which my characters will be made is using plastacine. I feel this will be most appropriate for my animation as it is easy to use so the characters will be easier to make and will move more smoothly.

Frame per second

The frame rate per second i have decided on is 24 per second.The animation that inspired me which was Wallace and Gromit also used this for their short films which ran smoothly and created an excellent film.The reason why i feel this is a appropriate number for my advert is because it can easily be divided as it is an even number.So this is the reason i have chosen to use 24 frames per second.